I get it that it was a bit of a trend that some of those "Whisper" memes would do that, but I'm not so impressed with Deep coma gf on FB who's also been doing that lately while reposting some of their older memes that I've like some of them like the Sanrio ones that don't sound so far-fetched in my taste. And speaking of that FB page, I could tell ya a bit more about them like those preachy hydration "memes" that I'm NOT into.
Just to say it simply, just use a background instead of using a fictional character as your "background" to talk about something! Even if it's "just a image out of something that you like"... I would recommend to use free backgrounds that don't have a fictional character in there, but at the end of the day, this is my opinion.
P.S. The picture is from that "Cool Mom" commercial for CEC made back in the late 90's. Plus, I also get it that the quality wasn't the best with the already used text in the second one.
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